# Xoot

> Xoot is a small collection of free tools by Patrick Singleton: Chrome
> extensions for debugging web tracking (GTM, GA4, Meta Pixel) plus a few
> self-hosted personal projects. Privacy-first: nothing is collected, nothing
> is sent to a server unless explicitly noted. No sign-up. No tracking. Free.

## Tracking tools (Chrome extensions)

- [DataLayer Replay](https://www.xoot.uk/datalayer-replay): Capture, edit and replay GTM dataLayer events with one click.
- [Meta Pixel Inspector](https://www.xoot.uk/meta-pixel-inspector): Watch Meta/Facebook Pixel events live in a side panel.
- [Google Analytics Inspector](https://www.xoot.uk/google-analytics-inspector): Decode every GA4 hit.

## Other projects

- [Consent Manager](https://www.xoot.uk/consent-manager): A GTM-native consent banner template.
- [Voice ReWriter](https://www.xoot.uk/voice-rewriter): Desktop dictation app that cleans up speech with Claude.
- [Worksheet Bot](https://www.xoot.uk/worksheet-bot): Self-hosted Telegram bot for GCSE revision worksheets.
- [Sonos Voice Controller](https://www.xoot.uk/sonos-controller): Hands-free Sonos from Apple Watch.
- [Fringe FM](https://www.xoot.uk/fringe-fm): 1,344 anti-algorithm playlists by mood, activity and era.
- [Aloud](https://www.xoot.uk/aloud): Text-to-speech reader for articles, PDFs and ebooks.

## Blog

- [Fix the product before you fix the bidding](https://www.xoot.uk/blog/fashion-returns-tug-of-war-fix-basics-before-ad-spend): Fashion returns are eating ad budgets alive. The fashionable answer is to get clever with bidding and audiences. The right answer is usually more boring than that.
- [Building Off the Algorithm: 1,344 Anti-Algorithm Playlists, Start to Finish](https://www.xoot.uk/blog/building-fringe-fm-anti-algorithm-playlists): How Fringe FM was built — from a Siri-triggered home hobby to 1,344 pre-generated playlists, with notes on Claude's Batch API, Spotify rate-limiting, Tidal's camelCase quirk, and what AI-assisted development actually looks like.
- [The Bidding Ladder, and the Awkward Truth About Climbing It Too Fast](https://www.xoot.uk/blog/bidding-ladder-climbing-too-fast): Why the smartest lifetime-profit model in the world won't save you from rubbish data, impatient boards, and the tyranny of moving too many things at once.
- [Meta's Privacy Sandbox pixel: a technical deep dive](https://www.xoot.uk/blog/meta-privacy-sandbox-pixel-technical-deep-dive): Meta quietly embedded Chrome's Attribution Reporting API into its standard Facebook Pixel. Here's how it works, what the parameters mean, and why Google's retirement of ARA vindicates Meta's W3C bet.

## Full text

Full article bodies are available at https://www.xoot.uk/llms-full.txt

## About

Built by Patrick Singleton, an advertising-technology specialist based in the UK.
LinkedIn: https://www.linkedin.com/in/patrick-singleton-b5304910/